As the sun casts its radiant glow upon us, it's time to ditch the conventional and embrace the extraordinary. For Ro Rox, Summer 2023 is all about pushing the boundaries of fashion and setting new trends that celebrate individuality, creativity and the styles that influenced us along the way.

If you're tired of the same old mainstream offerings, it's time to embark on a unique adventure with our carefully curated list of the top five alternative clothing brands redefining summer style. Our criteria? Unique, stylish and good value for money.

Without further ado and in no particular order, here are five of our favourite alternative clothing brands for Summer 2023.

1. Ro Rox Boutique

Needless to say, we’d be crazy not to include our own clothing brand Ro Rox Boutique. We’ve been a mainstay in alternative fashion by consistently providing new and unique products in-line with current UK seasonal trends. For Summer, we’ve focused on Steam Punk themes, 1950s swinging Summer Dresses, incredible retro accessories and iconic band t-shirts to offer a unique range of genre-defining styles.

2. Pamela Mann

Pamela Mann has provided an incredible selection of accessories to complement any alternative clothing style this summer, which includes a wide range of seductive tights, gloves, scarves and over-the-knee socks. Our personal favourites are the Pamela Mann F You Over the Knee Socks which fit perfectly with any alternative summer outfit.

3. Project Rebel Clothing

Who speaks ‘Summer Skatepark Festival’ more than Project Rebel Clothing? A new alternative clothing brand on the scene, providing vibrant and unique styles inspired by skate, alternative and punk culture. Their stylish t-shirts, paired with the huge range of trousers, shorts and accessories from the Ro Rox Boutique collection of brands are a sure-fire winner for Summer 2023.

4. Hell Bunny

Hell Bunny, a mainstay in the Ro Rox collection of brands has been providing on-trend alternative and retro clothing since 2003 and has remained a fan favourite due to their style, quality and competitive pricing. The Ro Rox team’s favourite for Summer 2023 is Hell Bunny’s Clementine Tartan Check Gothic Punk Mini Skirt. We provide a huge range of Hell Bunny products, which you can see here.

5. Kreepsville 666

Did someone say Hot Goth Summer? Fan favourites Kreepsville 666 have kept Ro Rox customers in a wealth of inspired goth and alternative styles throughout every season of the year. For Summer 2023, we’ve continued to stock a hand-picked range of Kreepsville t-shirts, bottoms and accessories to compliment each occasion. Looking for a real head-turner? Check out the Kreepsville 666 Go Away Ouija Beret Hat.

And that’s our list! Of course, it’s not definitive, and we LOVE every single brand we stock online. We continue to invest in providing high-quality alternative, retro and gothic clothing, at affordable prices by deep-diving brands such as Kreepsville 666, Project Rebel Clothing, Hell Bunny, Pamela Mann and bringing exceptional Ro Rox products to the market.

Follow a UK alternative clothing brand you’re absolutely in love with? Get in touch and let us know, we’re always looking for unique collections to add to our growing size of products.