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Ro Rox - About Us

Ro Rox Alternative Clothing, Fashion, Homeware & Lifestyle


Don’t you just love when you find an online store that has your name written all over it?! A store with reasonable prices and easy returns, you know where products are dispatched from and that you’ll receive them quickly. Where you get quick and friendly service if something goes wrong or if you need help.


This is what we offer at Ro Rox, because we shop online ourselves and we know what’s important to a customer. All orders are dispatched same day (when ordered before 2pm, Mon-Fri) by the team of superstars at our warehouse in Basingstoke, UK.


If you’re new here and haven’t heard of us before, welcome! Please let us introduce ourselves: Ro Rox has been selling alternative clothing online since 2014. Last year we dispatched over 200,000 orders to customers all over the world. We love all things alternative, be it music, movies, art or fashion, and we absolutely love people who express their unique identity through distinctive, alternative clothing and dare to be whoever they want to be!


At Ro Rox you'll find things of our own label in addition to your favourite British alternative brands such as Hell Bunny, Banned, Alchemy, Vixxsin and Jawbreaker. You'll also find international brands such as Restyle, Kreepsville 666 and Sourpuss to mention just a few. Our aim is to be YOUR favourite alternative store and we'll keep adding new brands and new products until we are. Please feel free to contact us if there's something you love that we don't yet sell. If it's by a brand we stock, we should be able to source it for you. If it's from a brand we don't yet stock, then maybe we can change that?! 


The Team


Roanna Korling: Roanna is the skull-loving, fashion-forward founder of Ro Rox who has been buying and selling online since the early 2000's. Her style is so killer that it's literally adorned with skulls—from rings on her fingers to decor in her home She has a genuine love for all things alternative and is in charge of product sourcing and design. Favourite bands: Guns N' Roses, Foo Fighters, Metallica.


Martin Korling: With a past in the Swedish music scene, organising gigs and festivals, Martin always rubbed elbows with the alt crowd and is a huge fan of band merch (you can never go wrong with a band tee!). Now he runs this show with Roanna (his other half) and does a little bit of most things. Favourite song: Where Is My Mind by the Pixies 


Johan Malmsten: After shaking and stirring cocktails in South West London for a decade, Johan heard a different kind of shaker calling—this time, it was the rustle of dresses for alternative chicks! He traded his shakers for stock sheets, becoming the go-to guy at Ro Rox for keeping the shelves filled with the coolest threads. Six years on, he’s ensuring the best-sellers are as stocked up as his old bar was on a Friday night.


Basma Masri: Meet Basma, the fashionista who swapped the high-end hustle of Elie Saab’s studio in Lebanon for the edgy excitement of the UK's alternative scene. With a degree in fashion and an eye for what’s next, she’s the one behind our fresh weekly drops at Ro Rox, ensuring there are always new stuff on the site.


Michelle Wanjala: Say hello to Michelle, the customer service superhero of Ro Rox! With us for several years now, she’s the quick and caring presence in our inbox, ready to swoop in and save the day—whether it’s organizing an exchange, issuing a refund, or answering your burning questions before a purchase. If you’ve ever wondered who’s behind that swift and smiley service, it’s Michelle, making sure your shopping experience is as awesome as our fashion!


Stefan DudauMeet Stefan, the warehouse wizard of Ro Rox! Rocketing to the role of warehouse manager in just six months, his superpowers include lightning-fast efficiency and an uncanny attention to detail—skills polished during his time at the warehouse and managing the apprentice program at ASOS. Not only is he a whiz at keeping our operations smooth and speedy, but Stefan’s own quirky, alternative style means he’s as fashionable as the inventory he so masterfully manages.


Dan Stone: Here's Dan, one of the dynamic trio behind the seamless operation of our Ro Rox warehouse. When he's not busy with the arrival of new deliveries or expertly picking and packing your orders, he's probably at home with a different kind of delivery—his new baby! With Dan on board, you can trust that your fashion finds are handled with the same care and attention as his own little bundle of joy.


Cameron Blaine: And here's Cam, the final third of our warehouse powerhouse team at Ro Rox. Whether he's speeding through customer returns or ensuring orders are shipped to all corners of the world, Cam treats every task with the precision and passion he reserves for his Alfa Romeo. With Cam's dedication, your orders are on the road as swiftly and smoothly as his beloved car.


Worldwide Shipping Low Delivery Costs!
Same Day Dispatch On Orders Before 2pm
Free UK Delivery On Orders Over £50.00
Enjoy Now, Pay Later With Klarna, PayPal & ClearPay
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