Directions Hair Dye

It’s not just about the clothing. It’s time to mix up your hair colours too.

For decades Directions hair dye has been delivering some of the world’s best hair colours with their amazing range of mixable colours.

Each one is 100% vegan, cruelty-free and you won’t find nasty ingredients such as ammonia, peroxide or PPD… just bold colours in all kinds of shades. With Directions hair dye there are colours for every occasion and every outfit.

Use Directions as a simple way to add something different to your appearance and try out a new look.

Experiment with bold or vibrant colours. Express yourself and make a fashion statement. Pick a colour that represents your different attitudes and creativity.

Whatever your reasons and motivations, what matters most is that you feel confident and comfortable with your new look.

Free Shipping on Orders over £40

Directions hair dye is an iconic brand that delivers self-expression in all shades and colours. With Directions it’s definitely time to unleash your inner colour.

Whether you’re style is glam, punk or rock you’ll find a stunning range of colours to perfectly show the world who you are. From bright and bold to more subtle but equally head-turning pastel tones its your individual personality captured in colour.

And because Directions hair dye is ethical, you can create your own personal style without compromise.

Just mix with your favourite accessories or top off your style with one of our stunning jackets and coats.

We’ve also got bleach kits available to help get your hair off to the best start and get you the perfect shade.

With all Ro Rox Boutique products you get free shipping on all orders over £40 and if you order before 2pm on a regular weekday we’ll get your order out the same day too. And don’t worry if you want it sent to another country, we’ll ship internationally too.